BUSINESS

How Far Moto Guzzi Has Come

At one point or another, you may have heard of Moto Guzzi California for sale in the UK but do you know the story behind one of the most iconic brand in Italy? Moto Guzzi is soon going to celebrate its centennial year since its founding and motorcycle enthusiasts have witnessed rise and fall. For the past decade, many fans of the brand have noticed how the company is no longer flourishing as it should be. Still many are expecting for it to make a huge recovery since it has been 97 years in the industry.

The founder of Moto Guzzi was Giorgio Parodi, a pilot during the WWI and Carlo Guzzi, a mechanic. They established the business in 1921 and Carlo’s last name carried the brand because he was the one making the actual products. Parodi, along with his brother, were only there to finance the business. The partnership was supposed to be of three people but Giovanni Ravelli died immediately after the war ended.

Their first shop was established at Madellowhich is located in the northern part of Milan. Moto Guzzi along with Mondial and GIlera used to be the international leaders in Grand Prix racing. The last two are no longer doing business but Moto Guzzi also suffered from financial problems. It entered the receivership status in 1967 and after a few ups and downs it was purchased by Aprilia in 2000. Four years later, Piaggio acquired Aprilia.

Fans are now hoping for the launching of new models because the California 1400 that was released in 2013 is just a model tweaked from the original one which is the California launched in 1971. One of the best selling models of the company is the California 1400 because it had made waves with fans all over the world.

Not all recreations of the California model was good though because when MGX21 was released it was not well received. Despite the fact that Moto Guzzi California for sale in the UK is quite common, the MGX21 was regarded a disaster because of various issues. At the end of the day, Piaggio should invest more money to the Moto Guzzi brand in order to rebirth it and the brand should be able to awaken the original glory it ones had.