Gastronomy, culture and tourism are the focus of Tourism Authority of Thailand’s recent campaign “Open to the New Shades of Thailand.” Hoteliers as well as Chiang Mai best restaurant will reap the benefits of the new campaign because it aligns most of their offerings with their themes. The campaign hopes to target travellers who may be interested in a hotel or restaurant because it meets their requirements.
According to data from Expedia, Chiang Rai and Sukhothai have recorded more than 50% year-on-year inbound demand in April. Chiang Rai recorded healthy growth 80% year-on-year inbound demand. The increase in demand is attributed to the growing interest on local hill tribes and their distinct customs. Asian travellers are more interested in experiencing local customs but Europeans from France, Germany and Britain prefer to explore the historical ruins of Thailand.
After Bangkok has been named as the world’s top destination for street food, it attracted more visitors from all over the world. Michelin also launched the first guidebook for Bangkok that features at least 98 restaurants. Based on these recent developments, it only goes to show that Bangkok has embraced international dining at the same time that it highlights the rich cultural heritage of Thailand.
Japanese visitors prefer food experience while Australian visitors rank food as the second most important reason that influences their choice for a travel destination. Japan is one of the 3 inbound markets of Bangkok while Australia is the fastest growing inbound market.
According to Gary Tay, director for revenue management at The Peninsula Bangkok, there is a growing interest among international travellers for fine dining in the hotel. They have also received more inquiries from travellers who want to try the best restaurants near the hotel. Most of the inquiries came from travellers from Japan, Hong Kong and Singapore that used to be shy about indulging in fine dining.
Travellers who want to experience a Michelin star cuisine can try Chiang Mai best restaurant that offers the most delicious food complimented by creative cocktails. Since the restaurant is situated in a riverside resort, you can indulge yourself to the amazing views while dining.