With people being more concerned for the security of their homes, new home security measures are popping up all over the globe. Homeowners are now more receptive to stronger security measures, such as motion sensors, and CCTV systems, on top of the traditional security measures, such as home alarms in Perth. Companies are taking advantage of this new mindset, and finding new ways to appeal to their clientele.
Ring, an international home security firm, has had its New Zealand branch recently launch an initiative with its users on the internet. This initiative allows users to come together and form an community, a forum or blog of sorts, dedicated to identifying burglars, prowlers and other unsavory home targeting criminals they managed to picture on their properties.
The company’s New Zealand and Australia Managing Director, Mark Fletcher, made a statement, saying that people want more than just internet home security systems, motion sensors, cameras, or home alarms in Perth as a deterrent for burglaries and home crime. Fletcher adds that people tend to be more inclined to do things their way, on top of wanting reliable results. Hence, Ring’s platform for shared identification.
In New Zealand, at least 57,000 burglaries were reported for the time span of January 2016 to the January of the following year, according to police reports. That’s a rate of six burglaries every hour.
Fletcher also mentioned Ring’s previous steps towards reducing burglaries and related crimes, having run a trial in the Wilshire Park in Los Angeles. The trial was done was with the assistance of the Los Angeles Police Department, and managed to reduce burglary in the test area by 55%, according to Fletcher. He adds that is where Ring noticed that people had a tendency to store footage of potential threats that the police could use to catch criminals.
It was then that Ring decided to take advantage of people’s tendency to capture videos, compiling the shared videos from users, which can then be accessed by other users. Additionally, Ring users within a three-kilometer radius will be able to access crime footage ‘just after real-time’.
Fletcher describes it as Snapchat for crimes.