Barbara Hartwell News » October 2016

Monthly Archives: October 2016


Mcdonald’s Plans To Enhance Its Marketing Content

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Over the next 12 months, McDonald’s, the giant food chain hopes to strengthen its content marketing efforts by creating and publishing at least 5,000 articles, videos and images that will deliver a unique experience to its customers. The plans were revealed by the company’s CMO, Deborah Wahl during the Interactive Advertising Bureau’s IAB Mixx Conference. Also highlighted were several of the online marketing campaigns on platforms that include YouTube, Twitter and Snapchat.

In the last two years, McDonald’s has created 2,500 pieces of content and it is challenging itself to double its efforts and produce 5,000 more that will be valuable to consumers. Snapchat is one of the useful channels that can drive brand awareness and influence a consumer reach for a McDonald’s meal after the fast food giant has set up geofilters with the image of French Fries across thousands of its branches all over the world.

Using Snapchat has added a degree of playfulness into the emerging culture of selected moments. Mcdonald’s has also stepped up on its content marketing efforts on Twitter and Facebook. The fast food company has stepped up with its communication to customers by creating 143,000 notes.

McDonald’s marketing is also focusing on mobile by introducing a way for customers to personalize orders using a mobile app. After the mobile app was introduced last year, it has been downloaded for more than 10 million times. Aside from order personalization, the mobile app also allows the customer to enjoy new deals and coupons through push notifications driven through data analytics.

According to Wahl, the company is defining media and marketing very narrowly. They put a label on the way they talk to people but marketing communication is no longer executed separately on digital, print, broadcast or mobile. It is totally absurd to define marketing through channel-based labels.

The marketing word is saturated with different strategies that it becomes difficult to determine where to begin. It is not surprising to be confused after browsing through several blogs, videos and stuff with the ultimate reason of increasing sales. Your best option is crewdo that is prepared to handle your customized content marketing strategies. No tricks involved, only honest and good digital marketing.


The Experience Of Teaching English In Thailand

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Sarah Dawson had no idea that when he boarded the plan going to Thailand, her job would pose such a challenge to her. She also had no idea that in a matter of months, he will be posting to Facebook to appeal to family and friends to help her in raising funds for her student who is suffering with cancer.

Dawson recounted how within a matter of days she was able to gather around $650 from donations which she was able to give to her student’s family. She also shared how it was very hard for her to keep it together while visiting him at the hospital.

Teaching English overseas is considered a mutually beneficial work experience that is currently in high demand. Students have the chance to travel and work as well s live overseas because they are fluent in English. All they have to do is share their knowledge with locals who are not familiar with the English language. There are students that decide to teach overseas once they have graduated rather than go straight into finding a career or moving onto graduate school.

According to the TEFL Iberia’s founder, Richard Davie, teaching English will help one make friends all over the globe, get to know the different cultures aside from the ones you grew up into, improve your confidence, upgrade your skills in other languages and it the experience will result to a new you – more resourceful and employable. TEFL Iberia is a training school for English teachers based in Barcelona, Spain.

Dawson decided to come back to Thailand after she was captivated with the country when she visited it for the first time for her Semester at Sea during her junior year as a student.

She shared how she does not want to jump right into graduate school so she decided to teach abroad because it will give her a chance to visit Southeast Asia once more and she will be able to give her passion a chance.

There are many programs available that can help aspiring English teacher to go abroad and teach. Dawson decided to apply to one these programs, the Council on International Education Exchange or CIEE. They are the ones that sent her applications and then she was automatically assigned a school where she will experience TEFL in Thailand.