Mcdonald’s Plans To Enhance Its Marketing Content

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Over the next 12 months, McDonald’s, the giant food chain hopes to strengthen its content marketing efforts by creating and publishing at least 5,000 articles, videos and images that will deliver a unique experience to its customers. The plans were revealed by the company’s CMO, Deborah Wahl during the Interactive Advertising Bureau’s IAB Mixx Conference. Also highlighted were several of the online marketing campaigns on platforms that include YouTube, Twitter and Snapchat.

In the last two years, McDonald’s has created 2,500 pieces of content and it is challenging itself to double its efforts and produce 5,000 more that will be valuable to consumers. Snapchat is one of the useful channels that can drive brand awareness and influence a consumer reach for a McDonald’s meal after the fast food giant has set up geofilters with the image of French Fries across thousands of its branches all over the world.

Using Snapchat has added a degree of playfulness into the emerging culture of selected moments. Mcdonald’s has also stepped up on its content marketing efforts on Twitter and Facebook. The fast food company has stepped up with its communication to customers by creating 143,000 notes.

McDonald’s marketing is also focusing on mobile by introducing a way for customers to personalize orders using a mobile app. After the mobile app was introduced last year, it has been downloaded for more than 10 million times. Aside from order personalization, the mobile app also allows the customer to enjoy new deals and coupons through push notifications driven through data analytics.

According to Wahl, the company is defining media and marketing very narrowly. They put a label on the way they talk to people but marketing communication is no longer executed separately on digital, print, broadcast or mobile. It is totally absurd to define marketing through channel-based labels.

The marketing word is saturated with different strategies that it becomes difficult to determine where to begin. It is not surprising to be confused after browsing through several blogs, videos and stuff with the ultimate reason of increasing sales. Your best option is crewdo that is prepared to handle your customized content marketing strategies. No tricks involved, only honest and good digital marketing.

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The Experience Of Teaching English In Thailand

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Sarah Dawson had no idea that when he boarded the plan going to Thailand, her job would pose such a challenge to her. She also had no idea that in a matter of months, he will be posting to Facebook to appeal to family and friends to help her in raising funds for her student who is suffering with cancer.

Dawson recounted how within a matter of days she was able to gather around $650 from donations which she was able to give to her student’s family. She also shared how it was very hard for her to keep it together while visiting him at the hospital.

Teaching English overseas is considered a mutually beneficial work experience that is currently in high demand. Students have the chance to travel and work as well s live overseas because they are fluent in English. All they have to do is share their knowledge with locals who are not familiar with the English language. There are students that decide to teach overseas once they have graduated rather than go straight into finding a career or moving onto graduate school.

According to the TEFL Iberia’s founder, Richard Davie, teaching English will help one make friends all over the globe, get to know the different cultures aside from the ones you grew up into, improve your confidence, upgrade your skills in other languages and it the experience will result to a new you – more resourceful and employable. TEFL Iberia is a training school for English teachers based in Barcelona, Spain.

Dawson decided to come back to Thailand after she was captivated with the country when she visited it for the first time for her Semester at Sea during her junior year as a student.

She shared how she does not want to jump right into graduate school so she decided to teach abroad because it will give her a chance to visit Southeast Asia once more and she will be able to give her passion a chance.

There are many programs available that can help aspiring English teacher to go abroad and teach. Dawson decided to apply to one these programs, the Council on International Education Exchange or CIEE. They are the ones that sent her applications and then she was automatically assigned a school where she will experience TEFL in Thailand.

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Purchase Of Dixie Diamond Funded By TCF Capital Funding

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The TCF Capital Funding recently announced that they are giving $15 million worth of secured financing in order to support the plan of the Mangrove Equity Partners to purchase the Dixie Diamond-Concut Group.

Both the Dixie Diamond Manufacturing located in Lilburn, Georgia and Concut, Inc. located in Kent, Washington has merged in order to create an entity that will have a more visible presence nationally. The two companies are family-owned with quite a history when it comes to success in the field of manufacturing equipment, core bits and diamond blades. When merged, they will become the largest diamond tool manufacturing company that is owned by an American located in North America.

Dixie Diamond is known in manufacturing diamond blade that are consumable as well as core bits made of diamond material which are all used during rod repair, construction of commercial buildings and infrastructure. For over four decades, the companies have been manufacturing cutting tools that are of high performance through the use of the latest and most advance techniques and equipment in production as well as the highest quality raw materials.

Concut, Inc., on the other hand, has been a leader when it comes to manufacturing tools and equipment made of diamond for more than seven decades. The company is serving various customers in different industries locally, regionally, nationally and even internationally based. They have a wide range of diamond blades as well as core bits. They also have a complete product line of equipment depending on the uses such as cutting tile, stone, concrete and masonry among other materials.

The merger made it possible to accomplish goals that both management of the company have dreamed for a long time. Each of the management from Concut and Dixie Diamond recognizes the many benefits that the merger will bring to the company.

According to the senior vice president of TCF Capital Funding, Ed Ryczek, they are excited for Mangrove and how the companies will continue to make their business a success.

For clients looking for diamond blades, order only from trusted manufacturers of quality diamond equipment and tools.

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Environment Nature

Identifying Trees That Can Threaten The Safety Of Power Lines

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Hermine was the first hurricane to make a landfall in Florida after more than a decade. Severe damage was experienced so that even residents have to help out clean debris it left. JEA crews have to work hard to protect power lines from the threat of trees and fallen limbs. The utility company has a program that was designed to prune problem limbs without asking for any fees from those who qualify to maintain their power lines.

How does JEA identify trees and limbs that pose a threat to power lines? Generally, the higher the wires, the higher will be their voltage while wires that are within canopies are not really of great concern because they are not electrical hazards. Most of the wires that are within the tree canopies include communication lines, cable lines and telecommunication lines like AT&T. Wires that are above the street lights are generally part of the electrical distribution system that have potential electrical hazard regarding trees.

According to Joe Anderson of JEA, homeowners must make sure that there are no limbs around the service drop or the line that drops from the pole and provides power to a home. Homeowners must also ensure that there are no strains or abrasions on the wire for electrical safety purposes. Anderson also explained the job of odd C-shaped tree pruning. This technique is also called as directional pruning or natural target pruning where tree limbs are cut to direct its growth away from the wires to minimize the hazard.

As preventive measure, it is important to plant trees in the right places. Low to medium-sized trees can be grown underneath power lines; they can co-exist without any problems. To avoid a C-shaped look, the pruning process must be good and handled by professional arborists. This is particularly important for historic neighborhoods where the scenic view must be preserved.

Pruning when done by the experts of Tree lopper Perth will ensure a healthy tree that will live for years. Pruning is a maintenance task that should never be ignored because it could establish good branch structure to beautify the environment.

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Environment Nature

Beetle Infestation Led To Trees Being Cut Down

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A current infestation of emerald ash borers began to affect the trees surrounding the entire city of Titusville in Pennsylvania. When the invasive species lives on the ash trees, these trees are considered to pose a safety hazard to the general public. This is because the larvae of the said exotic beetle have the capacity to drain it of its moisture thus the tree no longer has the capacity to feed itself.

The invasion that was found in the trees all over the city was reported by the Titusville Shade Tree Commission and was reported to the city council. This was done last June 21 during a council meeting. Proper measures are now being taken in order to eliminate all the infested trees that are in the city.

During the June meeting of the city council, Lynn Cressman who is a member of the council said that the invasion of the ash borer has been a quick process. She also referred to the situation which possesses a potential danger as a small crisis.

Based on the data posted by a website that has been tracking the spread of the species,, the ash borer invasion in the state of Pennsylvania started way back in June 27 of 2007 when it was first documented.

An ultimate decision was made by the city council which is to not give any more additional funds for the cost of eliminating the trees that have been infected. It was only last week that a tree service crew was found to be busy in the downtown area while removing four different trees that have been infested. These trees are located inside the Scheide Park which is near West Central Avenue.

According to the tree service, they have already removed around 10 infected trees. The process has to be done very carefully since the infested trees are already very brittle. The tree service company said that they have been hired by the Shade Tree Commission to eliminate around 25 infested trees all over the city before the end of this year.

If you are in Perth, you can also contact your local tree service company for various services including tree stump removal in Perth.

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How To Choose The Right Carpet Cleaner

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How To Choose The Right Carpet Cleaner

With so many service providers for carpet cleaning, choosing the right one can be a challenge. However, there are ideas that you can refer to in order for you to get the service you deserve. Here are some tips:

  • Visit different carpet cleaner websites. A wise consumer would visit the websites of different service providers before signing up for a service. Checking various websites would help you compare products and services offered including the best value for your money. Among the many things that you should check are the services that the company offer. Make sure that the company offers the type of service that you need.
  • Consider the carpet cleaning methods. Some stains and dirt are just hard to remove which is why it is not surprising for carpet cleaning companies to use tough cleaning agents with harsh chemicals. While these cleaning products may be effective in removing stains, it can be harmful to your carpet and even to the environment. If you are conscious of these things, which, by the way, you should, choose a Chem-Dry Carpet Cleaning service provider that uses eco-friendly products that are tough in stain removal but gentle to the environment and with as minimal toxic ingredients as possible.
  • Read Reviews. One of the important things that you should pay particular attention on when looking for a carpet cleaner is costumer reviews. You can find these reviews on the carpet cleaner’s website. Some actual reviews can also be found in forums and consumer boards posted by consumers. You should be careful of reviews though because there are those that are written by paid writers. Reviews that only states the strength of the company or are well-written with perfect grammar may be signs of a review written by a poser.
  • Ask for quotations. Contact different service providers, state your service requirements then ask for quotations. This way, you can easily determine which among the carpet cleaners in your area offers your needed services. Requesting for quotes is also a great way to let the service providers know that you are comparing prices and services. This will make them more conscious of their competitors and would want to offer the lowest price possible to you to ensure having you as their new prospective client.
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Scotland’s New Rail Line And Its Shocking Performance

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Scotland’s New Rail Line And Its Shocking Performance

Scotland’s newest rail line will celebrate its first birthday on September 6 amidst complaints on its punctuality and shocking performance. The Borders Railway was expected to achieve 300,000 more trips from its target of 1.3 million before its first anniversary, but its poor performance is affecting passengers.

According to the figures of ScotRail, only about one in four trains or 28.4% has arrived on time since the first of the month. At least 70 trains have been cancelled over the first 10 days of August because of track and train faults, a fallen tree and a driver going on sick leave. On the other hand, David Spaven, a railway consultant and author, has stated that the Borders Railways is a classic example of a pound-foolish project.

If the poor performance of Class 158 trains and the frequency of failure on the track and signaling equipment were taken together, there is a clear case for inquiry in order to find out how such problems have occurred and allowed to develop. Rail campaigners have expressed their concerns on the delays and cancellations that have obviously reached epidemic proportions. The concerns have been ignored and travelers are now abandoning the unreliable railway.

According to the Scottish government, Network Rail and Scot Rail, a robust recovery plan was must be established immediately in order to save the Borders Railway otherwise passengers will look for better options. A Scot Rail spokesperson has said that they are doing everything they can for the convenience of travelers and they are working to match reliability with the demand for services on the new rail line.  On the other hand, a Transport Scotland spokesperson also said that they are committed in ensuring that Scot Rail will deliver a reliable and punctual service across the network.

People usually go online when they need to Book a train in Thailand because it is more efficient and convenient than buying tickets at the train station prior to departure. The steps in online booking are very simple because the homepage shows all the tickets that you can purchase. You only have to select and click to go about with the task.

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